Today's merchandise is a very important one: RoadID.
A few years ago I bought one for everyone in my family. And I'm so glad I did. Earlier this year while running we came upon a woman who was passed out laying on the side of the trail. She did not have any form of identification on her. We didn't know her name, if she had medical problems, how to contact a loved one, etc. We called 911 and she came to shortly after they arrived. I sure hope she now carries identification with her. That was scary.
So, if you don't have a RoadID, it's time to get one. It's like a $20 investment that could save your life.